Jewelry designer Susan Howard's "My Beautiful Child" pendant will help raise funds for The Jewelers For Children Foundation

 

An invitation to all Jewelry retailer to take part in "My Beautiful Child Program"

 

 

 

(JEWELRY DESIGNER SUSAN HOWARD) TO RAISE MONEY FOR

THE JEWELERS FOR CHILDREN FOUNDATION

 

 

 

SUSAN HOWARD INTRODUCES "MY BEAUTIFUL CHILD"

A PEDNANT THAT IS TOUCHING THE HEARTS OF WOMEN WHO WEAR IT

 

 

 

REHOBOTH, MA (SEPTEMBER 24. 2008) One of Stuller Inc’s. newest jewelry designer Susan Howard introduces "My Beautiful Child" a pendant to be sold in retail jewelry stores across the USA. Susan’s contributions will benefit The Jewelers for Children; a non-profit organization dedicated to raising funds for a wide range of children’s charities.

On the front of this beautiful heart shaped pendant is a tiny sculpture of a woman embracing a baby.

While Susan intended on creating "My Beautiful Child" as a representation of the love she feels for her three daughters, to her surprise the design took on a far deeper meaning during the time she encouraged a friend struggling to conceive a child of her own. Immediately after she hung up the phone with her friend Susan wrote this sentimental inscription that is now found on the back of this piece.

It reads, "My beautiful child I love you so. How much I prayed for you, I want you to know. A precious gift from the Lord up above. Never have I felt a greater love."

After reading the inscription it seems to trigger heartfelt feelings in women and is not uncommon for women to become teary-eyed. That is just the reaction Susan has become accustomed to seeing. She takes great pleasure in designing jewelry that touches the hearts of the women who wear it.

" My Beautiful Child" is available in 14kt yellow and white gold, as well as in sterling silver.

Stuller Inc. of Lafayette LA is exclusively manufacturing and distributing " My Beautiful Child" to retailers across the USA. Stuller is the leader in jewelry manufacturing, a company providing integrity, as well as quality.

Designer Susan Howard has committed to donate 10% of her royalties from this piece to the Jewelers for Children organization. She was introduced to this amazing organization while attending the JCK tradeshow back in 2006 in NY. As a Mother of three Susan is honored that " My Beautiful Child" the piece that represents the love for children, will help support great causes for children, such as the Make-A-Wish Foundation, Elizabeth Glaser Pediatric AIDS Foundation, St Jude Children Hospital Research, Santa America Inc, National CASA Association and Autism Speaks.

Susan cordially invites all retailers both large and small to carry " My Beautiful Child" in their stores this holiday season. All retail jewelers participating in My Beautiful Child program will help support this wonderful organization dedicated to helping children in need. It is that simple, carry, display and sell " My Beautiful Child" in your retail store, and make a difference in a child’s life.

 

-More-

 

About The Jewelers for Children

As the industry’s charity, Jewelers for Children (JFC) is generously supported by those who create and sell fine jewelry and watches. Manufacturers, retail jewelers, trade associations, watch companies and those who provide professional services to the jewelry industry unite on behalf of children.

Since 1999, nearly $30 million has been invested in special programs to reach children whose lives have been devastated by catastrophic illness or life-threatening abuse and neglect. Please join with the "Industry with a Heart" in support of the work being done by our charity partners.

 

 

About Jewelry Designer Susan Howard

Through Susan’s faith and compassion she strives to create unique jewelry that is both fashionable and spiritual. She is the designer of "Comfort Wear Jewelry" a spiritual line of jewelry licensed and manufactured exclusively by Stuller Inc of Lafayette LA. Among her collection of Comfort Wear Jewelry you will find a wide selection of memorial jewelry designed to help bring comfort to grieving loved ones. Etched on the back you will find inspirational prayers specific to each piece written by Susan.

Susan is a goldsmith with over twenty years in the jewelry industry. She is a 1986 graduate of The Jewelry Institute of Rhode Island and a member of WJA New England Chapter. For more information visit www.susanhowarddesigns.com

 

 

 

 

 

 

 

 

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HSK - "State of the Jewelry Industry."

HSK - Jewelry Store Shopping:  Same-Old, Same-Old

Jewelry merchants haven't updated the way they do business in
generations.  Each morning, they lay out their merchandise, just as
their forefathers have done for hundreds of years.  Because retailing
has traditionally been product-centric, it made sense.

Retail futurists tell us that "experiential retailing" is the wave
of the future.  The concept of "putting the dog food out for the
dogs" won't entice shoppers any longer.  The concept of
"one-size-fits-all" won't work, either.

Shopper change.  Social norms change.  Consumers' needs change.
Unfortunately, far too many merchants resist change.

Today, this won't work in a market where the shopping experience is
interactive, and customer intimacy is important.  In the days of
mom-and-pop retailing, the local merchant knew all of his customers.
Today's chain retailing has all but eliminated the concept of
personalized shopping.  And, even though many of today's jewelers are
still mom-and-pop family operations, they have forgotten their roots:
they don't offer a personalized shopping experience.  Amazon.com is
probably the leader in understanding customer intimacy:  each time a
customer returns to its website, a personalized list of books and other
products are recommended to the shopper.

Also go through the 3rd, 4th, 5th & 6th article on the same series
"State of the U.S Jewelry Industry."
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